It had become tainted, with a bad reputation. Some people thought a victory had been won.
So, they simply change the name and carry on.
They don't even bother changing the details, anymore.
It's called dropped optics.
This is not new. Afterall, we used to call Communists Communists. Then we called them Liberals. Now they are simply Democrats - and most Republicans. (Most Republicans are simply Pinkos. And to be fair, many Republicans are merely Soul-less whores in expensive suits. Verbiage is important, donchakno...)